What is Generative Engine Optimization (GEO)?

GEO is the practice of optimizing your website and content to be visible in AI-generated answers from ChatGPT, Perplexity, Claude, and Google AI. Unlike traditional SEO which focuses on ranking in search results, GEO focuses on appearing in AI-generated answers.

How is GEO different from SEO?

While SEO focuses on ranking in search engine results pages, AI visibility optimization focuses on appearing in AI-generated answers. This requires different strategies including structured data implementation, entity optimization, and content structured for AI comprehension.

40% of searches now go through AI systems. If your brand isn't visible in AI answers, you're missing a massive opportunity to reach potential customers. AI visibility optimization increases the likelihood of your brand appearing in AI-generated answers.

Back to sectors

SaaS

SaaS buyers increasingly use AI to compare tools, find alternatives, and make purchase decisions. If your product isn't cited, your competitors will be.

67%

of B2B buyers use AI for software research

3.2x

more demos from AI-visible SaaS brands

AI Challenges

1Competitors appear in "best tools for X" AI queries — you don't
2AI engines describe your product inaccurately or outdatedly
3Feature comparisons by AI miss your key differentiators

Our Approach

1Product entity optimization so AI accurately describes your features
2Comparison-ready content that positions you in "best of" queries
3Schema.org SoftwareApplication markup for structured AI understanding

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