GEO & SEO glossary.

The practice of optimizing content and technical signals so that AI engines (ChatGPT, Perplexity, Gemini) cite and recommend your brand in their answers.

A proprietary metric measuring how well a website is optimized for visibility in AI-generated answers, scored from 0 to 100.

A standardized vocabulary of structured data markup that helps search engines and AI systems understand the content, entities, and relationships on a webpage.

Experience, Expertise, Authoritativeness, Trustworthiness — Google's quality framework used to evaluate content credibility. Increasingly important for AI citation.

An AI model trained on vast text data to understand and generate human language. Examples: GPT-4, Claude, Gemini, LLaMA.

A technique where an AI model retrieves external information (web pages, databases) before generating an answer, improving accuracy and freshness.

Google's AI-generated summary displayed at the top of search results, synthesizing information from multiple sources.

When an AI engine references or links to a specific source (your website) in its generated answer. The core goal of GEO.

Machine-readable code added to web pages (JSON-LD, Microdata) that explicitly describes entities, attributes, and relationships for search engines and AI.

A database of entities and their relationships used by search engines and AI to understand the real world. Being present in knowledge graphs increases AI citation likelihood.

The text input a user gives to an AI system. In GEO, understanding which prompts trigger brand mentions is essential for optimization.

The percentage of relevant AI prompts where your brand is mentioned in the generated response. A key GEO performance metric.

The practice of optimizing websites to rank higher in traditional search engine results (Google, Bing). GEO is the AI-era complement to SEO.

The page displayed by a search engine in response to a query. Increasingly includes AI-generated summaries alongside organic links.

Making your brand, products, and people recognizable as distinct entities to AI and search engines through structured data, consistent naming, and authoritative sources.

JavaScript Object Notation for Linked Data — the recommended format for embedding Schema.org structured data in web pages. Preferred by Google and AI systems.

AI-powered analysis of how positively or negatively your brand is described in AI-generated responses. Tracks brand perception across AI engines.

Website visits originating from AI engine citations and recommendations, as opposed to traditional search or direct traffic.

How easily search engine and AI bots can access, read, and index your website content. Essential for both SEO and GEO.

The perceived expertise and trustworthiness of your content, determined by factors like citations, backlinks, author credentials, and data-backed claims.