What is Generative Engine Optimization (GEO)?

GEO is the practice of optimizing your website and content to be visible in AI-generated answers from ChatGPT, Perplexity, Claude, and Google AI. Unlike traditional SEO which focuses on ranking in search results, GEO focuses on appearing in AI-generated answers.

How is GEO different from SEO?

While SEO focuses on ranking in search engine results pages, AI visibility optimization focuses on appearing in AI-generated answers. This requires different strategies including structured data implementation, entity optimization, and content structured for AI comprehension.

40% of searches now go through AI systems. If your brand isn't visible in AI answers, you're missing a massive opportunity to reach potential customers. AI visibility optimization increases the likelihood of your brand appearing in AI-generated answers.

Back to sectors

Consulting

Decision-makers use AI to shortlist consultants, compare firms, and validate expertise. Being cited by AI is the new referral.

63%

of executives use AI to find consultants

2.9x

more RFP invitations for AI-visible firms

AI Challenges

1AI fails to mention your firm when users search for industry expertise
2Thought leadership content isn't picked up by AI engines
3Case studies and results don't surface in AI recommendations

Our Approach

1ProfessionalService + Organization schema with expertise markup
2Thought leadership strategy optimized for AI citation
3Case study content structured for AI comprehension and attribution

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