Frequently asked questions

GEO (Generative Engine Optimization) is an optimization discipline that aims to make your brand visible in AI-generated responses from engines like ChatGPT, Perplexity, Claude and Google AI Overviews. Unlike traditional SEO that targets Google search result pages, GEO optimizes your content to be directly cited and recommended in conversational AI responses. This involves optimizing structured data, content authority, and technical structure.

SEO (Search Engine Optimization) optimizes your website to appear in traditional search results (Google's blue links). GEO optimizes your content to be cited in AI-generated responses. The key differences:

• SEO goal: Rank in Google's top 10 results
• GEO goal: Be cited as a source in AI responses
• SEO metrics: Rankings, clicks, impressions
• GEO metrics: AI mentions, citation rate, conversational visibility

Both approaches are complementary. Good SEO lays the foundation, and GEO amplifies your visibility in the new search paradigm.

Our GEO audit analyzes your current visibility across 50+ key queries on 3 AI engines (ChatGPT, Claude, Perplexity). Specifically, we:

• Query each AI with relevant prompts for your industry
• Analyze whether your brand is mentioned and at what position
• Evaluate your competitors on the same queries
• Calculate a GEO score out of 100
• Produce a roadmap with prioritized recommendations

The audit is delivered as a detailed report with concrete actions to implement.

Results vary by industry and starting point, but our clients see on average:

• +340% increase in AI response mentions
• +47% additional qualified traffic
• 8x average return on investment
• 23 key queries covered on average

Initial results are typically visible within 4 to 8 weeks after implementing optimizations.

The typical timeline is:

• Week 1-2: Audit and strategy
• Week 3-4: Implementation of technical optimizations (Schema.org, content structure)
• Week 4-8: First results visible in AI responses
• Month 2-3: Continuous improvement and scaling

Unlike SEO which can take 6-12 months, GEO can show results more quickly because AI models are updated regularly and integrate new structured data faster.

We optimize your visibility for the major AI engines on the market:

• ChatGPT (OpenAI) - 200M+ users
• Google AI Overviews - Integrated into Google Search
• Perplexity AI - Conversational search engine
• Claude (Anthropic) - Fast-growing AI assistant
• Microsoft Copilot - Integrated into Bing and Microsoft 365

Our approach is platform-agnostic: we optimize for the fundamental principles all these engines use (structured data, authority, relevance), which ensures cross-platform visibility.

Schema.org is a structured data vocabulary that helps search engines and AI understand your website content. Think of it as a universal language that translates your information into a format directly readable by machines.

For GEO, Schema.org is crucial because:

• It helps AI engines identify your expertise and services
• It structures your information to be easily cited
• It strengthens your authority with AI engines
• It also improves your traditional SEO (rich snippets)

We implement advanced schemas: Organization, Service, FAQ, HowTo, Article, and many more depending on your business.

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a framework used by Google to evaluate content quality, and AI engines also rely on it heavily.

• Experience: Demonstrating your content comes from real-world experience
• Expertise: Showing deep knowledge of the subject matter
• Authoritativeness: Being recognized as a reference in your field
• Trustworthiness: Inspiring trust with sources, evidence, and transparency

A strong E-E-A-T profile significantly increases your chances of being cited by AI, as these models prioritize reliable and authoritative sources.

Yes, absolutely. SEO and GEO are complementary, not competing strategies. SEO remains essential for:

• Maintaining your visibility in traditional search results
• Strengthening your domain authority (which also helps GEO)
• Generating direct traffic to your website

However, with 40% of searches now going through AI, doing only SEO means ignoring a major acquisition channel. The optimal strategy combines both approaches. In fact, many GEO optimizations also benefit your SEO performance.

GEO benefits any industry where potential customers ask AI for answers. The industries that benefit the most include:

• SaaS and Tech: Decision-makers heavily use AI to evaluate solutions
• Professional services: Consulting, legal, accounting, agencies
• E-commerce: AI-driven product recommendations are exploding
• Health and wellness: Highly searched sector on AI engines
• Finance and insurance: Comparisons and recommendations
• Education and training: Program and resource discovery

In short, if your customers use ChatGPT or Perplexity to search for solutions like yours, GEO is relevant for you.

We track several GEO-specific key performance indicators (KPIs):

• AI mention rate: Percentage of queries where your brand is cited
• Mention position: Where your brand appears in the AI response
• GEO score: Overall score out of 100 calculated regularly
• AI referral traffic: Visits from clicks in AI responses
• Competitive evolution: Your position relative to competitors

Our Growth and Custom clients receive a detailed monthly report with these metrics and improvement recommendations.

Starter (1,500€ one-shot + 400€/month maintenance):

• GEO Audit (5 AI providers, ~50 prompts, 1 language)
• Audit report with GEO score + benchmark
• Schema.org — 3 blocks
• 6 GEO-optimized pillar articles (1 language)
• Priority recommendations
• Maintenance: monthly monitoring + follow-up report

Growth (3,500€ one-shot + 400€/month maintenance):

• Extended GEO Audit (~100 prompts, 3 languages)
• Complete audit report
• Schema.org — 3 blocks + site implementation
• 18 pillar articles (6 per language, 3 languages)
• GEO content plan
• Maintenance: monitoring + content optimization + monthly report

Custom (starting from 5,000€):

• Multi-site / multi-brand
• Volume >20 articles/month
• Wikipedia strategy
• Team training
• GEO press relations
• Dedicated consultant

Technically yes, but it requires specialized expertise and dedicated tools. GEO involves:

• Deep understanding of how LLMs work
• Mastery of Schema.org and advanced structured data
• Monitoring tools to systematically query AI engines
• Constant monitoring as the field evolves very rapidly

It is similar to SEO: you can learn the basics, but a specialized agency will save you time, avoid costly mistakes, and produce faster, measurable results. Our Starter plan is designed specifically for businesses that want to get started with professional support.

AI models update at varying frequencies:

• Google AI Overviews: Updated in real-time, as they rely on Google's index
• Perplexity: Accesses the web in real-time for each query
• ChatGPT: The base model is periodically updated, but web browsing and plugins enable access to recent data
• Claude: Periodic model updates with refreshed training data

This is why a continuous GEO strategy matters: the optimizations you implement today will be picked up during the next updates and by real-time search systems.